Intriguing Colors
The cans definitely “jumped out.” Coca-Cola in red was still available, and you could opt to get it. However, don’t you think that the other available colors are intriguing? Wouldn’t you consider reaching for one of those cans if you were at a store and you see them? You know, just to try it out. Anyway, you probably have no idea about this, but the staff who oversaw the almost sacrilegious process of switching up Coke’s packaging came across a huge roadblock.
Intriguing Colors
Logistical Nightmare
Head of the packaging graphics department Gary Burke explained the particular logistical nightmare that they had. “The biggest challenge was to get the variation in the market, so one shop didn’t get all green cans and another shop got all orange cans. We wanted to try and mix them up,” he said. While it is true that it is better if one store got all five colors, we think that just the fact that Coke isn’t in a can with its usual color can already make us curious about the drink and buy it. But that’s just us.
Logistical Nightmare
