Easier Said Than Done
On paper, the idea was great. However, making sure that shops get different colored cans of Coca-Cola was hard to do in real life. The workers had to roll their sleeves up and get some sweat on. The whole thing couldn’t be done by machines alone. It happens. Sometimes you have this awesome idea, which you think is not that complicated, but when you actually do it, you realize that it is not that simple after all.
Easier Said Than Done
Labor-Intensive Process
Manager Jacqui Rooney said, “We decided to manually re-stack a pallet [containing the cans].” She added, “We had three different pallets each with two different colors. We’d take one layer off each pallet and manually rebuild it.” They likely saw cans in their dreams for many nights and long after they finished. That labor-intensive process is probably the reason the campaign wasn’t done in the U.S. Too bad because we’d like to try some Coke in a purple-colored can.
Labor-Intensive Process
