Different Colored Cans
At the very least, the bright yellow would not clash with the cans which were released by Coca-Cola’s South Pacific branch back in 2014. For a short period, on the other side of the world, there were Coke cans emblazoned in five colors: green, blue, purple, orange and pink. So you see, the yellow is not so out there next to these five colors. But this begs the question, why the said colors?
Different Colored Cans
Vibrancy
Brand manager Angeline Lee said this about the campaign: “From a design perspective, we were really careful about retaining that vibrancy of Coke.” She added, “[The cans] really need to jump out on the shelf, so the boldness of the color was really important for us.” Apparently, the drinks giant wanted to catch the attention of people in the South Pacific. We think Coca-Cola succeeded in doing this. The five colors are different from their usual red and white.
Vibrancy
