Wall Painting Ads
Coca-Cola made use of wall paintings to advertise the drink back in the 1890s. Even back then, it seems the young company already knew its branding really well. The murals had a red backdrop and white writing. Sound familiar? You may think that this was the turning point, but it actually wasn’t. And you would probably be surprised to find out how red and white came to be Coca-Cola’s colors.
Wall Painting Ads
For Taxes
In a 2018 interview with Business Insider, a company spokesperson said, “From the mid-1890s, we began painting our barrels red so that tax agents could distinguish them from alcohol during transport.” The colors have stuck since then. If you think about it, Coca-Cola doesn’t really have a special reason for using the color red. Everything is just sort of accidental. So, what particular kind of red is used by the drinks giant?
For Taxes
