The Beloved Logo
According to Coke’s website, Robinson explained, “The two Cs would look well in advertising.” Well, he wasn’t wrong. After giving the drink its name, he also drew the beloved logo of Coca-Cola, which became a trademark in 1893. The design may have undergone a couple of minor tweaks throughout the decades, but it has mostly remained the same since the day Robinson had put pen to paper. That is more than a hundred years of history!
Still Around Over A Century Later
We wonder how Pemberton or Robinson would have reacted if they had been told that what they created would still be around over 100 years later. If it were us, we would be pretty shocked, incredulous even. Very few people can achieve something like that. But how about the famous red and white color scheme? When did Coca-Cola use it? Well, it happened at a time when the company was still in its infancy stage.