Flo, The Progressive Insurance Woman – $8 Million
The Progressive Insurance Woman is one of the best-recognized faces in the world of commercials. Even though we call her Flo, Stephanie Courtney is her real name. She has an iconic upbeat attitude that has made audiences love her over the years. She became popular right away, which explains why Flo has appeared in more than a hundred commercials. This character has become so big that they made an Australian rendition as well. In the land down under, the character is called Kitty and played by Holly Austin. Before she landed this breakthrough role, Courtney had been a theater actress. She also appeared in projects such as The Goldberg’s and Mad Men. We are keeping our fingers crossed that Flo is going to keep appearing in Progressive commercials for as long as possible!
Little Mikey From Life Cereal – $10 Million
We want you to take a walk down memory lane and try to remember Little Mikey, the cute young boy from the Life Cereal ads. In the commercial, his brother was trying to convince him to try it out and was surprised that “He likes it!” John Gilchrist was the name of the boy who played Mikey, and his real-life sibling Tommy played his brother. It is interesting to hear that there are seven kids in the family overall. In 1974, this ad became so big that it brought home a Clio Award. In 1999, TV Guide said that it was one of the top ten commercials in history. The commercial is now thought to be a classic TV ad. We also find it fascinating that 70% of adults recognize this commercial based on nothing more than the description.