2010s – The Booty Babe
We already said this. It seems like every trend goes back into fashion after some time. This is also the case for the hourglass figure. The “bootylicious” look grew in popularity once more thanks to stars like Queen Bey. The New York Times even ran an article about the look. Some sought the help of personal trainers while others went to plastic surgeons to achieve the look. In the 2010s, curves were back, but there is more emphasis on big bums and wide hips!
Showing Off Her Assets – Kim Kardashian
If you are not familiar with Kim Kardashian, you probably have been living under a rock. Aside from her hit reality TV shows and famous husband, she is also known for her “assets.” In fact, there is a particular photo featuring a bottle of champagne which drives the point home. In 2015, Time magazine included her on their list of 100 most influential people. Kim Kardashian has also ventured into the shapewear business with Skims.