Popular Marketing Career Opportunities

Published on 11/17/2020

Interested in a career in marketing? Well, if you’ve come to the right place. Most people don’t know but marketing is really one of the most diverse career paths one can pursue. Marketing also involves so many aspects and activities. No matter what kind of qualification or skills you possess, chances are there’s definitely a marketing role out there that’s perfect for you. Take a closer look at some of the most interesting marketing career opportunities the world has to offer.

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Popular Marketing Career Opportunities

Digital Marketing

A career in digital marketing is just one of the many amazing opportunities that one can pursue. Digital marketing is pretty much a broad field but basically involves the use of the internet in order to reach consumers. In this industry, the required qualifications go far beyond basic marketing strategies and one’s creative skills. Some of the many positions within this excellent field include email marketing specialist, social media managers, content managers, or even UI/UX designers.

Market Research

This one is probably a lot more obvious than the rest of the careers on the list…yip you guessed it, it involves research! A market researcher is someone who gathers and analyzes information and then conducts various surveys by using focus groups or reviewing certain studies. The intended research target can be done on individuals or businesses and can be related to a wide variety of fields. Marketing research is generally geared towards people who are a lot more analytical with an interest in statistics.

Brand Marketing

Brand Marketing is another vital part of the field of marketing which is an approach to communications, sales, service, and product that can instantly grow brand equity.  Some of the key elements that go hand in hand with this job include researching the marketplace, developing marketing and advertising strategies as well as managing budgets. However, there are indeed loads more functions within this field, it all just depends on the position. A few of the many brand marketing opportunities include product manager, brand marketing specialist or marketing assistant.

Content Writer

Content marketing is an important ‘strategy tool’ for so many organizations and businesses. This is why talented and creative writers are needed to produce high-quality content. Of course, one would need some impressive writing skills as well as a good level of English. Most of the time, content marketing focuses on publishing, creating, and publishing for a specific audience online. Depending on the type of company will obviously depend on the type of content that is written. For those who want to unleash the creative side through writing, this is the job for you!

eCommerce Marketing

eCommerce marketing is the practice of drawing the attention of internet users to the brands and products that are offered by online stores through PPC advertising (pay-per-click), SEM (search engine marketing), SEO (search engine optimization), display advertising, email marketing, and affiliate marketing. The positions connected to this field of marketing are also plentiful, some of the more popular opportunities are, email marketer, eCommerce editor, eCommerce analyst, online product manager, or eCommerce marketing specialist.